Authentic Selling Is The Heart And Soul Of A Thriving Business! Many professionals today are searching for ways to better connect, be more genuine with prospects or clients and close more sales. There is one sure-fire path to making that reality—being yourself. You can spot an authentic professional today because they sell from and lead with their heart and soul. They communicate and relate with others in a way that cultivates trust, increases value and builds credibility. Being you is the best move you can make in your business. Being authentic will set you apart from your competition. •Discover a more natural and sincere approach to attracting clients and closing business. •Recognize the potency of human connection and the power of strong people skills.•Understand how being true to your values helps you to sell more.•Structure a sales conversation that inspires people to work with you and improves the quality of the business relationship.•Identify how to sell in a manner that fits your personality and resonates and aligns with the smart new consumer.•Formulate a plan for engaging, connecting, communicating and staying in touch with potential clients and clients.