Cases in Health Care Marketing
Cases in Health Care Marketing

How to Read Cases in Health Care Marketing RTF

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment.Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.

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  • Released: February 26, 2010
  • Author: John L. Fortenberry Jr.
  • Rating: 4,6
  • Publisher: Jones & Bartlett Learning; 1st edition (February 26, 2010)
  • Total Page: 252 pages
  • File Size: 762 KB
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